Client issue:
CLIENT was exploring market penetration opportunity in target Asian markets
However, most business operation relied heavily on the local entities and distributors
The HQ of CLIENT needed to better understand client needs and pain points
Our solutions:
Primary research design - by integrating CLIENT issue with HL's framework, we defined target segments and developed key intelligence questions
Custom recruiting - we leveraged our local network of experts and custom recruited experts of various decision makers such as lab managers and procurement directors
Expert interview - over 20 one-hour-long interviews were conducted in local languages per selected Asian countries by our experienced consultants
Comprehensive reporting - we delivered final deliverables in the format that CLIENT needs to report to their head, which significantly saved time for CLIENT
Outcome:
CLIENT is able to hear actual VOC (voice of customers) and deeply understand local needs, which enables them to take leadership and strategic alignment with local teams and partners
CLIENT decides to work with HL to continue the customer intelligence research in a fixed-point approach for more markets
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